Frustrated that you don't know where your leads are coming from? Trying to keep track of your marketing channels? Need a better way to engage with leads?
Optimise multi-channel marketing
Spread your message across all the channels your customers are on. With support for email, SMS, webinars, events, surveys, social media and presentations, your marketing team can plan and execute any type of campaign, all from one powerful marketing platform.
Manage your next campaign more effectively
Manage your next campaign more effectively
Make sure your next marketing campaign is a huge success. Designed to make managing multiple marketing campaigns easier and more efficient, Zoho apps help you take control of your campaigns from planning to execution. Create actions, assign task owners, track progress and collaborate with your team in real time.
Measure your marketing with powerful analytics
Learn from every campaign by aggregating data from all your marketing activities. With powerful analytics at Zoho Analytics, you can see at a glance which channels, campaigns and messaging are having the most impact.
Let's take a closer look at the main marketing applications from Zoho:
Zoho Social
- Publish, schedule, SmartQ. Publish content to all major social media platforms (Facebook, Twitter, LinkedIn and Google+), schedule content for a desired time, or use SmartQ and we'll automatically publish it when your audience is most likely to see it. You can also publish multiple posts at one time using our bulk scheduler.
- Listen and engage. Listen to what's being said about your brand on social media. Respond in real time to brand mentions and posts, engage your audience and monitor for keywords important to your business.
- Statistics and analytics. Find out who your audience is and how they interact with your business on social media. Choose from ready-made reports or create your own based on the numbers that matter to you. Take a look at basic statistics or dive deeper to understand your brand performance with our visual reports and detailed analytics.
- Cooperate with your team. Collaborate with your team and make smart decisions in everything to do with social media. Work together to plan your social media strategy. Discuss content ideas and work together to create the best text for your posts. Create your responses to critical brand mentions together with your team. Discuss social media performance reports and share ideas with your team.
Zoho Campaigns
Zoho Campaigns - is an email marketing automation software that helps you run targeted email campaigns to develop your subscribers and convert them into customers.
Here is a list of some of the possibilities:
- Marketing campaigns. Create professional email campaigns with our pre-designed templates adapted for mobile devices, with no technical knowledge required.
- Drip marketing. Use a series of automated emails to send follow-up messages to your audience on time, even when you're on holiday. Workflows help you target the right set of subscribers and run email campaigns based on their interests.
- A/B testing. Send two versions of your email to two different groups of your audience to see which one elicited a greater response so you can use the winning version for the rest.
- List management. Segment your mailing lists so you can target your recipients. Use our advanced sign-up forms on your website and blogs to gather subscribers interested in your brand.
- Permission-based email marketing - Zoho Campaigns helps you record subscriber consent so that you only contact people who want to hear from you. This helps you increase engagement and do clean email marketing.
- Zoho CRM Sync - Zoho Campaigns integrates tightly with Zoho CRM to help you manage all your lead/subscriber information conveniently. You can easily connect with your leads and customers by viewing who opened and clicked on your emails, right within Zoho CRM.
- Social Campaigns. Promote your email campaigns on social media or create special social campaigns. Reach a wider audience and engage customers through Facebook, Twitter and LinkedIn.
- Real-time analytics. Learn about the performance of your campaigns with real-time analytics. In our detailed reports you'll find metrics such as number of opens and click-through rates, bounce rates, geographical location data and device information, so you can get the full picture.
- Campaign management. Organise your campaigns and mailing lists using defined folders and save images and newsletter templates in the 'Library' for quick access. With 'Email limits' you can also set a threshold for your emails so that you don't spam your recipients.
- Google Apps integration. Include subscribers in your mailing lists from your Google contacts by initiating synchronization. Import templates from Google Drive when you create a campaign. With Google Analytics, get a full report on the effectiveness of your email campaigns and website links.
- Do more with Zoho Campaigns integrations. Zapier allows you to link Zoho Campaigns with thousands of the most popular apps so you can automate your work and spend more time on what matters most - no code required.
So with the Zoho marketing toolset, you can create, automate and optimize reports on all your marketing campaigns, from email marketing to social media, event management and website tracking. Using applications such as Zoho Campaigns, Zoho SalesIQ, Zoho Social and ZohoAnalytics, you can get a complete overview of your marketing efforts in one place.
