Coordinating and managing a social media marketing campaign while effectively managing all other aspects of your SMB can be a daunting task. That's why so many companies use social media management software solutions to make it easier to engage with their audience and increase brand awareness. Fortunately, there are quite a few tools on the market that can do just that. But how do you choose the best one? In this article, we will compare two of the most popular services - Zoho Social and HootSuite.

Zoho Social Is designed to cover all aspects of social media strategy. In fact, it offers a few additional features that are slightly ahead of Hootsuite. Its strongest point is its social media listening feature, which allows you to track mentions, reply to posts, and track user engagement in real time.

Complex pricing structure: subscribing to the right plan for agencies can be quite expensive, but trust me, it's worth it.

Many brands and social media agencies use Hootsuite, because it has features that fit specific business needs. But because these features are added incrementally over time, their implementation is not the smoothest.

Employee advocacy tools: you can use Hootsuite Amplify to optimize your agency or brand's employee advocacy campaign.

As you can see, these software supports almost the same social networking platforms. But still, Zoho Social supports one more social network - it is Google My Business.