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The best alternative to HootSuit is Zoho Social

05.12.22 12:48 AM By Bohdana
Zoho Social vs Hootsuit

Coordinating and managing a social media marketing campaign while effectively managing all other aspects of your SMB can be a daunting task. That's why so many companies use social media management software solutions to make it easier to engage with their audience and increase brand awareness. Fortunately, there are quite a few tools on the market that can do just that. But how do you choose the best one? In this article, we will compare two of the most popular services - Zoho Social and HootSuite.

Zoho Social

Zoho Social - is a complete social media management platform for businesses and agencies. It helps you schedule posts, track mentions, create customizable dashboards, and more. 

Zoho Social includes a powerful set of features such as a publishing calendar, bulk scheduler and republish to give you all the social media publishing tools your business needs.

Agencies can engage all of their clients to Zoho Social and manage their social media presence effectively. They can easily add new clients and assign them team members with a predefined role.
Zoho Social interface


Hootsuite is a software-as-a-service (SaaS) platform that connects a number of social media accounts to a centralized social media management console.

Using the social media dashboard Hootsuite, teams can collaboratively schedule updates across multiple social networks, integrate their existing marketing tools to optimize workflow, and track campaign results and industry trends to quickly adjust tactics.
Hootsuit interface

Pros and cons Zoho Social

Zoho Social Is designed to cover all aspects of social media strategy. In fact, it offers a few additional features that are slightly ahead of Hootsuite. Its strongest point is its social media listening feature, which allows you to track mentions, reply to posts, and track user engagement in real time.

Pros Zoho Social

Listening Dashboard: Create listening columns to systematize your social media listening efforts.

Different user roles and permissions: Zoho Social Allows you to manage your team at a granular level by assigning specific roles with different access permissions.

Social Media Calendar for Publications: you can plan future publications, filter those that matter, and manage your content pipeline with the Publications Calendar.
Zoho Social advantages
Integration with social media advertising. Take advantage of social media integration for the website of your choice, such as LinkedIn or Facebook, to consolidate your marketing initiatives.

Additional integrations: Zoho Social also integrates with other TikTok cloud tools such as Canva and other Zoho business applications such as Zoho CRM integration.

Unlimited reports: the Zoho Social has a dedicated "Reports" tab where you can take a look at stats for a specific social network, or delve into analytics to learn more about your audience and how they interact with your content. But that's not all: you can also create customized reports that focus on the numbers that matter most to your business.
Zoho Social pros and cons

Minuses Zoho Social

Complex pricing structure: subscribing to the right plan for agencies can be quite expensive, but trust me, it's worth it.

Pros and cons HootSuite

Many brands and social media agencies use Hootsuite, because it has features that fit specific business needs. But because these features are added incrementally over time, their implementation is not the smoothest.

Pros HootSuite

Employee advocacy tools: you can use Hootsuite Amplify to optimize your agency or brand's employee advocacy campaign.

Reliable customer support: Hootsuite - One of the very few social platforms that can be contacted by phone, in addition to other customer service channels.

Wide range of integrations: the popularity of Hootsuite has attracted third-party developers to create integrations that extend the functionality of the platform.

Minuses HootSuite

Too expensive for small businesses: the entry-level Hootsuite plan offers fewer features than other social media marketing tools, but still costs more.

No group access for entry-level users: the standard plan is only suitable for one user and a limited number of social accounts.

No review management: despite high prices, Hootsuite lacks a reputation management department.

Supported social networks

Social Channels HootsuitZoho Social 
 Facebook Page ++ 
 Facebook Group ++ 
 Twitter Profile ++ 
 LinkedIn Company Page++ 
 LinkedIn Profile ++ 
 Google My Business listing _ +
 Instagram Profile ++ 
 YouTube Channel+ +
 Pinterest Profile ++ 
 TikTok Business Profile ++ 

As you can see, these software supports almost the same social networking platforms. But still, Zoho Social supports one more social network - it is Google My Business.

Zoho Social social channels


Zoho Social has 5 different tariffs - 3 for businesses, and 2 for agencies. There is also a free version and a 15-day trial period.

Prices for Zoho Social start at $10 a month for the Standard plan or $30 a month for the Professional plan. The best selling plan is the Premium plan, which costs $40 per month. Then, when you get to the upper levels of Zoho, the Agency plan costs $230 per month and the Agency Plus plan costs $330 per month. All of these plans are billed annually, but can be billed monthly if you are willing to pay the higher price.

For small businesses, Zoho is a very sound investment. Even the lowest plan, the Standart, offers many features, and if you choose the Professional plan or Premium, you get more comprehensive analytics and flexible publishing options.
Zoho Social pricing
HootSuite has 4 tariffs for different number of users.

Many "advanced" features are not available in Professional and Team plans. If you need features such as content approval workflow, campaign reports, or a content library, to name a few, you must sign up for an advanced annual commitment on a Business or Enterprise plan.

Agencies can struggle to find value with Hootsuite because of the limitations of the tool's user/profile and advanced features. Agencies and companies that need to manage more than 20 social media profiles or need more than 3 users in their account soon find that they are doubling or tripling their costs to get the users, profiles or features they need.
Hootsuit pricing


Overall, when comparing Zoho Social to Hootsuite, Zoho Social is easier to use, configure and administer. It is also more profitable in terms of meeting business needs at a more reasonable price.

You can even start using the basic features of Zoho Social without spending a penny by using the free plan. The choice is yours!