Coordinating and managing a social media marketing campaign while effectively managing all other aspects of your SMB can be a challenge. That's why so many companies use social media management software solutions to simplify interaction with their audiences and increase brand awareness. Fortunately, there are quite a few tools on the market that can do just that. But how do you choose the best one? In this article we will compare two of the most popular services - Zoho Social and HootSuite.

Zoho Social is designed to cover all aspects of social networking strategy. In fact, it offers several additional features that are slightly ahead of Hootsuite. Its strongest feature is the social media listening function, which allows you to track mentions, reply to messages, and track user participation in real time.

Complex pricing structure: subscribing to the right plan for agencies can be quite expensive, but trust me, it's worth it.

Many brands and social media agencies use Hootsuite because it has features tailored to specific business needs. But because these features are added gradually over time, their implementation is not the smoothest.

Employee Advocacy Tools: You can use Hootsuite Amplify to optimize your agency or brand's employee advocacy campaign.

As you can see, these software programs support virtually the same social networking platforms. But still, Zoho Social supports one more social network - Google My Business.